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Management
Marketing For Non-Marketing Managers
by Forsyth, P.
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175.00
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148.75
15
This book provides a practical introduction to marketing for those unfamiliar with the subject. It demystifies the process, explains the techniques and shows you how the different elements of marketing interrelate. It also describes how they affect and are affected by other parts of your organisation. Practical checklists, action points and examples show you • how marketing influences your business success (or failure) • what makes the marketing plan and promotional mix effective • how to price your products and give value for money • the personal touch – customer care before, during and after the sale. 192pp (2000) 180 × 240 mm ISBN 81 7371 275 1
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