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Best Practices: Strategic Alliances
by Cauley De La Sierra, M.
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Rs
250.00
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212.50
15
In the present, highly volatile global economy where specialisation is of the essence, companies have realised that they alone need not be uniquely capable of developing, manufacturing and marketing the products their businesses require. Alliances are an innovative way of managing this challenge. However, this introduces as many new risks as it avoids old ones. The 101 checklists in Best Practices: Strategic Alliances provide a tool to assist corporate strategists in assessing the risks and challenges of alliances. 224pp. (2000) 230 × 150mm ISBN 81 7371 103 8
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