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Global Electronic Comerce : Theory And Case Studies
by J Christopher Westland And Theodore H K Clark
Price :
Rs
565.00
Your Price :
Rs
480.25
15
Electronic commerce has spurred far-reaching chanves in busines, on multiple fronts, using technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does net concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology, attractive because of irs low cost and global reach, but unattractive because of its slow speed and poor user interface. ISBN: 81-7371-394-4
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