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Beyond Consumer marketing: Sectoral Marketing and Emerging Trends

	Beyond Consumer Marketing: Sectoral Marketing And Emerging Trends by J.S.Panwar
	Price : Rs 625.00
	Your Price : Rs 562.50

Panwar`s extensive study is well researched and easy to read. It provides an interesting overview of the Indian markets. THe irst half of the book is spent introducing the environment in which firms have to operate in very broad terms and is well worth reading. The book is at its most useful, however in its discussions of agricultural, rural and industrial marketing, non-profit marketing and environmental issues. Pick up Beyond Consumer marketing if you want to learn more about the Indian markets and market dynamics. ISBN 9780761932581

Pages : 496