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	New Product Planning by Kenneth B. Khan
	Price : Rs 540.00
	Your Price : Rs 540.00

	This book is a concise, comprehensive and balanced treatment of the fields of new product planning which integrates product development and product managementin a common framework. With its innovative and interdisciplinary approach, this book will appeal to marketing professionals, product managers and brand managers. ISBN 8178290251
	Pages : 251

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New Product Planning