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	Marketing 1/E by Grewal
	Price : Rs 375.00
	Your Price : Rs 318.75

Each Chapter opens with a vignette based on Intersting and up-to-date examples from the world of business to illustrate key Chapter concepts * Chapte objectives highlight major topics and issues. Questions for Review and Discussion Application Exercises and internet Exercises at the end of each Chapter * End-of-Chapte cases relate the experiences ofvarious companies in obtaining and usig marketing research * Case in point sections appear after the introduction of each major topic to reinforce key information with detailed examples * Research in Use boxes provide a varieltyof interesting real-world examples including offbeat or unique scenarios some of which have been researched first hand by the authors * Indian case studies included in the book have been sourced from academiciana from leading management institutes like MDI Gurgaon. Table of Contents - I Introduction to Marketing Research 1.The Nature and Scope of Marketing Research 2. The Marketing Research Process 3. Types of Marketing Research II. Data Collection : Tupes and Methods 4. Secondary Data 5. Using Geogaphic Information Systems for Marketing Research 6. Primary DAta Collection. ISBN : 9780070667112