17 years of Excellence
Handbook Of Relationship Marketing
by Edi. By Jagdish N. Sheth
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The book is exhaustive and certainly an important source of reference to any scholar interested in understanding the theoretical underpinnings that led to the emergence of relationship marketing as a specialised body of knowledge. Issue identified for furthur research are of immence help in providing clues and direction for studies to be undertaken in relationship marketing. ISBN 8178291045
Pages : 660
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