Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

Global Marketing Management- Changes, New Challenges and Strategies First Edition

	Global Marketing Management- Changes, New Challenges And Strategies First Edition by Kiefer Lee, Sheffield Hallam University And Steve Carter, University Of Derby
	Price : Rs 4008.28
	Your Price : Rs 3607.45

Global Marketing Management provides a comprehensive and complete coverage of contemporary and pervasive issues with chapters such as Corporate Social Responsibility and Ethics, Managing Knowledge in Global Operations, Global Marketing Relationships and Global Marketing in the Digital Age. With an emphasis on the service sector, which is quickly becoming a major source of GDP in most developed countries, this new text aims to equip students with some of the most current knowledge and practical skill to help them make key management decisions in the increasinlgy dynamic and challenging global trading environment. ISBN : 0199267529 year : 2005

Pages : 616

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

10%

Global Marketing Management, 3/e
by Kiefer Lee & Steve Carter

10%

GLOBAL MARKETING MANAGEMENT, 2/E
by Kiefer Lee, Steve Carter

10%

Global Marketing Management- Changes, New Challenges and Strategies First Edition
by Kiefer Lee, Sheffield Hallam University and Steve Carter, University of Derby

Books of Similar Interest

Corporate Accounting III Bharathidasan 5th Edition 2012
by Jain S.P., Narang K.L.,

22%

The Peter Principle: Why Things Always Go Wrong
by Dr Laurence J. Peter and Raymond Hull

10%

A Handbook of Employee Reward Management & Practice, 2nd Edition
by Michael Armstrong

13%

Brand Management
by Kumar & Tripathi

10%

Icebreakers
by Ken Jones

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Global Marketing Management- Changes, New Challenges And Strategies First Edition

by Kiefer Lee, Sheffield Hallam University And Steve Carter, University Of Derby