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Customer Relationship Management Essentials

	Customer Relationship Management Essentials by Gosney & Boehm
	Price : Rs 250.00
	Your Price : Rs 212.50

The Internet represents a major change to the traditional business model. An online vendor never physically sees customers and therefore needs to implement different measures to attract and retain customers. The CRM tools and practices can not only help in this regard but are essential to the online strategy for any successful online business.This book focuses on the important aspects of successful CRM strategies in e-commerce and the role that Web sites play in these strategies. It highlights how proper design issues such as content placement on a Web site can improve e-customer support. The book addresses each of the primary components of a successful CRM strategy-pre-order, point-of-order and post-order customer-support issues-and relates them to analysis of successful case studies of some CRM-enabled e-commerce sites, to explain how to ensure a smooth customer transition from one step to the next.isbn-9788120318090