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  Brand Failures (The Truth about the 100 Biggest Branding Mistakes of all Time)
 

Brand Failures (The Truth About The 100 Biggest Branding Mistakes Of All Time)

by Matt Haig
  Price : Rs 295.00
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  Brand Failures takes a riveting look at what happens when global giants like McDonals`s and Coca-Cola launch major brands which fail spectacularly and at great cost. Matt Haig reveals what went wrong in every case and provides a valuable checklist of lessons learnt. ISBN : 0749446552
 


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