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Integrated Branding (Becoming Brand-Ddriven Through Company-Wide Action)
by F. Joseph Lepla & Lynn M. Parker
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395.00
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355.50
10
Integranted Branding is a way of operating, an overall way of doing business, and a way to make certain a company`s products are based on the right answers to two mutually reinforcing questions: What do customers value? and what dose the comany do bes tin relation to what customers want? ISBN : 0749445254
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