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  Integrated Branding (Becoming Brand-ddriven through Company-wide Action)
 

Integrated Branding (Becoming Brand-Ddriven Through Company-Wide Action)

by F. Joseph Lepla & Lynn M. Parker
  Price : Rs 395.00
  Your Price : Rs 355.50
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  Integranted Branding is a way of operating, an overall way of doing business, and a way to make certain a company`s products are based on the right answers to two mutually reinforcing questions: What do customers value? and what dose the comany do bes tin relation to what customers want? ISBN : 0749445254
 


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