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  Marketing Theory-Three Volume Set
 

Marketing Theory-Three Volume Set

by Pauline Maclaran, Michael Saren And Mark Tadajewski
  Price : Rs 51637.50
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  Marketing Theory presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the three editors bring together key contributions to the field that reflect both historical and contemporary debates and influences. ISBN : 9780847870001
 


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