Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Major Works

Fundamentals of Marketing Research : Six Volume Set

	Fundamentals Of Marketing Research : Six Volume Set by Naresh Malhotra
	Price : Rs 76500.00
	Your Price : Rs 68850.00

Volume I . Research Design Aspects Defining the marketing Research Problems Secondary Data Analysis Qualitative Reseafh Surveys and Observation Experimentation. Volume II . Scaling Techniques and questionnaire Design Fundamental Types of Measurement Non Comparative Scaling Techniques Comparaative Scaling Techniques Multi Item Scales REliability Validity and Generalizability Issues questionnative Desig Design of Observation Forms. ISBN : 9781412921237

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

Modern Office Practices
by Kapoor Ashok, Inder Kumar, Malhotra Naresh

10%

Essentials Of Marketing Research
by Naresh K. Malhotra

Business Accounting BBA 3rd Semester. Punjabi University ,3rd Edition
by C.M. Juneja , Renu Tandon , J.S. Arora , Naresh Malhotra

Indian Financial System B.Com 3rd Sem (Prof.) GNDU
by Jagroop Singh, Malhotra Naresh, Kapoor Taruna, Mada

10%

Fundamentals of Marketing Research : Six Volume Set
by Naresh Malhotra

Books of Similar Interest

10%

Social Surveys 2 : Four Volume Set
by David De Vaus

10%

Qualitative Research 2 : Four Volume Set
by Alan Bryman

10%

The SAGE Handbook of Quantitative Methodology for the social Science
by David Kaplan

10%

The SAGE Handbook of Social Research Methods
by Pertti Alasuutari, Leonard Bickman Vanderbilt, julia Brannen

10%

Mixed Methods : Four Volume Set
by Alan Bryman

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Fundamentals Of Marketing Research : Six Volume Set

by Naresh Malhotra