Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Major Works

Fundamentals of Marketing Research : Six Volume Set

	Fundamentals Of Marketing Research : Six Volume Set by Naresh Malhotra
	Price : Rs 91125.00
	Your Price : Rs 82012.50

Volume I . Research Design Aspects Defining the marketing Research Problems Secondary Data Analysis Qualitative Reseafh Surveys and Observation Experimentation. Volume II . Scaling Techniques and questionnaire Design Fundamental Types of Measurement Non Comparative Scaling Techniques Comparaative Scaling Techniques Multi Item Scales REliability Validity and Generalizability Issues questionnative Desig Design of Observation Forms. ISBN : 9781412921237

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

Indian Financial System B.Com 3rd Sem (Prof.) GNDU
by Jagroop Singh, Malhotra Naresh, Kapoor Taruna, Mada

18%

Research Methodology And Operations Research : Strictly As Per Requirements Of The Gujarat Technological University
by A. M. Natarajan , Naresh K. Malhotra , Mark N. K. Saunders , Hamdy A. Taha , Kumar Ranjit

10%

Fundamentals of Marketing Research : Six Volume Set
by Naresh Malhotra

18%

Marketing Research: An Applied Orientation, 6/e
by Naresh K. Malhotra , Satyabhushan Dash

Modern Office Practice PSEB XI
by Ashok Kumar, Inder Kumar, Malhotra Naresh

Books of Similar Interest

10%

Discourse and Psychology : Three Volume Set
by Jonathan Potter

10%

The SAGE Handbook of Action Research : Participative Inquiry and Practice, Second Edition
by Peter Reason, Hilary Bradbury

10%

Handbook of Probability : Theory and Applications
by Tamas Rudas