Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Major Works

Fundamentals of Marketing Research : Six Volume Set

	Fundamentals Of Marketing Research : Six Volume Set by Naresh Malhotra
	Price : Rs 84990.00
	Your Price : Rs 76491.00

Volume I . Research Design Aspects Defining the marketing Research Problems Secondary Data Analysis Qualitative Reseafh Surveys and Observation Experimentation. Volume II . Scaling Techniques and questionnaire Design Fundamental Types of Measurement Non Comparative Scaling Techniques Comparaative Scaling Techniques Multi Item Scales REliability Validity and Generalizability Issues questionnative Desig Design of Observation Forms. ISBN : 9781412921237

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

18%

Marketing Research: An Applied Orientation, 7Th Edition
by Naresh Malhotra, Satya Bhushan Dash

Business Accounting BBA 3rd Semester. Punjabi University ,3rd Edition
by C.M. Juneja , Renu Tandon , J.S. Arora , Naresh Malhotra

Indian Financial System B.Com 3rd Sem (Prof.) GNDU
by Jagroop Singh, Malhotra Naresh, Kapoor Taruna, Mada

Modern Office Practice PSEB XI
by Ashok Kumar, Inder Kumar, Malhotra Naresh

Financial Accounting BBA 1st Sem. Pb. Uni.
by Juneja C. Mohan, Arora J.S., Malhotra Naresh, Aggar

Books of Similar Interest

10%

Qualitative Research Design : An Interactive Approach, 2/e
by Joseph Maxwell

10%

A handbook for Social Science Field Research : Essays & Bibliograpic Sources on Research Design and Methods
by Ellen Perecman, Sara R Curran

10%

The SAGE Handbook of Grounded Theory
by Antony Bryant, Kathey Charmaz

10%

The SAGE Handbook of Qualitive Research in Psychology
by Carla Willig, Wendy Stainton-Rogers

10%

The SAGE Handbook of Action Research : Participative Inquiry and Practice, Second Edition
by Peter Reason, Hilary Bradbury

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Fundamentals Of Marketing Research : Six Volume Set

by Naresh Malhotra