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Media and Mass Communication
Content Analysis :Four Volume Set
by Roberto Franzosi
Price :
Rs
60750.00
Your Price :
Rs
54675.00
10
This major work brings together the most significant methodological contrinbution and substantive applications ever published on cintent analysis .Students and scholars in soicology,political science,journalism and mass communication and business and management will find in this major work a unique and comprehansive overview of the technique and its application. The volume includer : Part I :Introduction : Conmtent Analysis - A Quantitative Teachnique Part II. The Precursors Part III. The Take off Period :Setting the Methodologies Standards Part IV: Further Methodological issues Part V : Linguistic Based Appraoches Part VI :The Press,The Media and The News Part VII :The Web and The Internet Part VIII : Advertisment Part IX: Culture Part X :Political Discouses Part XI: Protest and Violence Application of Lingusitics Based Techniques , ISBN :9781412933995.
Pages : 1696
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