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Modern Marketing of Services : Principles and Techniques

	Modern Marketing Of Services : Principles And Techniques by J.N. Jain, P.P. Singh
	Price : Rs 1450.00
	Your Price : Rs 1087.50

Modern marketing of services offers key insights into the marketing today. The main theme of marketing of services is to focus attention on the specific questions which must be addressed in designing and implementing successful marekting progrmmes within any service organisations. This book represents an excellent source of information on marketing of services for all students of marketing of services for all students of marketing and marketing managers, administrative and other professional persons.
The text includes many features that enhances students` ability to learn. The language of this book is very lucid, simple and racy. This book provides a comprehensive overview of the development of services marketing theory and management within a highly practical and accessible format. Current issues in areas such as service quality, customer care, internal marketing and relationship markeitng are explored in detail.ISBN-9788189915254

Pages : 472