Best Book Mart - Strategic Marketing Management, 7ed by Aaker 9788126516049

SUBJECTS

ADV. SEARCH

Indian Books on Discounts

Home > Subjects > Management

Strategic Marketing Management, 7ed

	Strategic Marketing Management, 7Ed by Aaker
	Price : Rs 559.00
	Your Price : Rs 475.15

Discount

15

Out of Stock

This book describes and illustrates a structured approach to external market analysis that business managers can apply to their strategic decision-making. By using a variety of concepts and methods such as strategic questions, portfolio models and scenario analysis, this book help managers identify and evaluate numerous strategic investment alternatives. It also discusses how an organization can create dynamic strategies that are responsive to changing conditions. The book also places greater emphasis on the importance of external market analysis including the value proposition, product category analysis, the value of relevance, and competitor analysis.
ISBN-- 9788126516049

Credit Cards

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

12%

WHY I WRITE: ESSAYS BY SAADAT HASAN MANTO
by PATEL AAKER

22%

Creating Signature Stories: Strategic Me
by Aaker, David

15%

The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Social Change
by Jennifer Aaker, Andy Smith, Carlye Adler

20%

Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires
by David Aaker

10%

Spanning Silos: The New CMO Imperative
by David A. Aaker

Books of Similar Interest

18%

Behaviour in Organizations, 8th Edi.
by Greenberg

25%

business Ethics and corporate Governance
by S.K. Bhatia

10%

The Only Writing Book You`ll Ever Need
by pamela Rice Hahn

7%

Marketing research Text and Cases MBA UP Tech University
by Brar Amanpreet Kular Inderpreet

15%

Global Trade in the New Millennium in H/B
by Parthasarathy

Best Book Mart

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

More Links

Our Subjects
Our Publishers

Powered By
CCAvenue

CCAvenue

SSL Protection