Best Book Mart - Consumer Behavior, 4ed by Dasgupta 9788177227543/8177227548

SUBJECTS

ADV. SEARCH

Indian Books on Discounts

Home > Subjects > Management

Consumer Behavior, 4ed

	Consumer Behavior, 4Ed by Dasgupta
	Price : Rs 399.00
	Your Price : Rs 339.15

Discount

15

Out of Stock

The book is an accessible and topical introduction to the subject of consumer behavior. It has a broad conceptual model that helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. Chapter-opening cases show the anecdotal application of concepts, while end-of-chapter questions and exercises require students to investigate consumer behavior issues and analyze advertisements and marketing strategies. The Indian Adaptation retains the essential global context of the world class management text while adding value through closer-home Indian equivalents.
ISBN-- 9788177227543 / 8177227548

Credit Cards

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

10%

MULBERRY ENGLISH COURSE COURSEBOOK 7
by ASHIMA BATH & SASWATI DASGUPTA

18%

A Perfect Fit
by Mary Ann Dasgupta

18%

Razia : The People`s Queen
by S.Dasgupta

10%

Selected Papers of C.R. Rao, Vol. II
by S.Dasgupta

10%

UNISH SHOTOKE BANGLAR SHROMIK ITIHASER KOYEKTI DIK: DUTI PORJALOCHONA
by CHAKRAVARTY, DIPESH, DASGUPTA, RANAJIT

Books of Similar Interest

Coal Miners In Private & Public Sector Collieries
by P. Pramnik

10%

Brand Lands, Hot Spots Cool Spaces
by Christian Mikunda

7%

Operations Management BBA 5th Sem. Calicut
by G. Sharma , M. Mahendru

15%

PRODUCT POLICY AND BRAND MANAGEMENT : TEXT AND CASES
by CHITALE, A. K. , GUPTA, RAVI

Relational Database Management System
by J. Mishra, S.P. Sahoo

Best Book Mart

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

More Links

Our Subjects
Our Publishers

Powered By
CCAvenue

CCAvenue

SSL Protection