My Account
View Cart
Log-in
0
17 years of Excellence
SUBJECTS
ADV. SEARCH
Home
>
Subjects
>
Management
Consumer Behavior, 4Ed
by Dasgupta
Price :
Rs
399.00
Your Price :
Rs
339.15
15
The book is an accessible and topical introduction to the subject of consumer behavior. It has a broad conceptual model that helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. Chapter-opening cases show the anecdotal application of concepts, while end-of-chapter questions and exercises require students to investigate consumer behavior issues and analyze advertisements and marketing strategies. The Indian Adaptation retains the essential global context of the world class management text while adding value through closer-home Indian equivalents.
ISBN-- 9788177227543 / 8177227548
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Pls. enter your postal pincode.
Pls. enter valid Indian Postal Pincode.
Books by Same Author
18%
A Perfect Fit
by Mary Ann Dasgupta
20%
A HISTORY OF INDIAN PHILOSOPHY (VOLUME 2)
by S.N. DASGUPTA
25%
West Bengal Today: 25 Years of Economic Development
by R.K. Sen, A. Dasgupta
22%
Don’t Disturb the Dead : The Story of the Ramsay Brothers
by Shamya Dasgupta
18%
INDIA: A Billion Dreams Rise from the Dust
by S. Dasgupta & T.C. Dhoundiyal
Books of Similar Interest
Managing Human Resources & Industrial Relations
by Tapomoy Deb
7%
Marketing Management (MBA MG Uni.) 1st Edition 2005
by Sontakki C.N.,
7%
Higher Secondary Accounting Theory, 2nd Edition
by D. Chakraborty
10%
Negotiator
by John Mattock & JAns Ehrenborg
10%
Just in Time Memory reativity Knowledge: Brainpower
by Brian Clegg
Support
Phone :
+91-9266663909
Email :
support [at] bestbookmart.com
Timing :
10:00 AM to 6:00 PM (Mon-Fri)
Quick Links
View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy
More Links
Our Subjects
Our Publishers
Powered By