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	Managing Corporate Reputation by Dalton & Croft
	Price : Rs 795.00
	Your Price : Rs 715.50

A Corporate reputation rests upon setting high moral standards. Every single aspect of a company’s activities, its staff and its products come together to form corporate reputation. In the increasingly global manufacturing and industrial environment, corporate reputation is an essential ingredient for corporate survival, for a chance incident can either cause irreparable damage or bring unimaginable rewards.

This book will guide you towards the prerequisites to build a sound corporate reputation, namely

• gain customer approval

• increase number of small shareholders

• train staff to be company ambassadors

• communication strategies

• reach out to the community through charity and sponsorship

• meet raised expectations of internal and external audiences

• understand and utilize the power of media

• come out of a crisis with the company’s reputation intact

A sound corporate reputation, established over the years can provide an essential bedrock in times of corporate trouble. For this reason, in a world where corporate reputation is made of many ingredients and is never static, Managing Corporate Reputation will help you devise a core strategy to maintain corporate reputation. ISBN 9788130910437

Pages : 72