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Unlike erstwhile modes of imperialism where the centre that wielded power would often monologically digest the periphery into submission, globalization seems to work primarily by implicating the local in its processes, leading to what Japanese business processes called in the 1980s, and what Roland Robertson introduced to the Anglophone academia in the 1990s, ‘glocalization’, where, rather than being two binaries at loggerheads, the ‘global’ and the ‘local’ become partners in a hybrid game of mutual interpellation. While there should be no illusion that this implication of the local in the globalizing process is not necessarily a victory of the local, but rather its strategic co-optation by the forces of globalization, a question arises as to how this co-optation can be negotiated. Interestingly, structures of information, knowledge and discourse dissemination being the driving forces behind contemporary ‘glocalization’, it appears that studies in the fields of language, literature and culture may provide important loci for such attempts at ‘negotiating glocalization’.
ISBN - 9788190583510
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Pages : 156
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