My Account
View Cart
Log-out
0
17 years of Excellence
SUBJECTS
ADV. SEARCH
Home
>
Subjects
>
Economics and Commerce
The Indian Consumer: One Billion Myths, One Billion Realities
by Alam Srinivas
Price :
Rs
1250.00
Your Price :
Rs
1062.50
15
A counterintuitive guide that exposes the apocryphal Indian "middle class"
With so many companies scrambling to cash in on the growing Indian middle class, the time is right for a factual look at the consumer class that so many are banking their fortunes on. As foreign firms cue up to tap those markets, many have found the Indian middle class to be largely mythical. This book offers a clear-eyed and honest assessment of India`s consumer market to help entrepreneurs and companies develop realistic strategies for doing business in India.
ISBN: 9780470822302
Pages : 300
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Pls. enter your postal pincode.
Pls. enter valid Indian Postal Pincode.
Books by Same Author
10%
Women Of Vision
by Alam Srinivas
15%
The Indian Consumer: One Billion Myths, One Billion Realities
by Alam Srinivas
10%
Cricket Czars: Two Men Who Changed the Gentleman`s Game
by Alam Srinivas
10%
Ambani Vs Ambani- Storms in the Sea Wind
by Alam Srinivas
10%
IPL Cricket & Commerce: An Inside Story
by Alam Srinivas & TR Vivek
Books of Similar Interest
18%
The Economics of Information Technology
by Varian
10%
Walmart : Key Insights and Practical Lessons from the World"s Largest Retailer
by Bryan Roberts, Natalie Berg
15%
THE ANALYSIS AND USE OF FINANCIAL STATEMENTS, 3RD ED
by GERALD I. WHITE, ASHINPAUL C. SONDHI, DOV FRIED
10%
POLITICS OF GLOBALIZATION
by SAMIR DASGUPTA (Ed.), JAN NEDERVEEN PIETERSE
WTO and South Asia
by Anshuman Gupta
Support
Phone :
+91-9266663909
Email :
support [at] bestbookmart.com
Timing :
10:00 AM to 6:00 PM (Mon-Fri)
Quick Links
View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy
More Links
Our Subjects
Our Publishers
Powered By