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Consumer Behavior : Buying, Having, And Being

	Consumer Behavior : Buying, Having, And Being by Solomon, Michael R.
	Price : Rs 495.00
	Your Price : Rs 420.75

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	This book goes beyond the discussion of why people buy things. It explores how products, services, and consumption activities contribute to shape people’s social experiences too. It is most suitable for undergraduate and MBA courses in consumer behavior. ISBN - 9788120338333

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