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The Social Psychology of Consumer Behaviour
illuminates an area of intense academic and wider
interest, bringing together research and practical insights
into how theories in social psychology can be applied to
consumer behaviour. Core themes include information
processing and social cognition, communication
processes, attitude models, emotion, social identity
theory, and action theory. Within each of the major areas of
social psychology, a historical perspective is provided,
current knowledge reviewed, theories and findings
critiqued, and directions for future research appraised.
ISBN - 9780070700598
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Pages : 236
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