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	Crm At The Speed Of Light, 4/E by Paul Greenberg
	Price : Rs 875.00
	Your Price : Rs 787.50

The fourth edition of this bestseller brings the work up-to-date with now-critical
examinations of how Web 2.0 technologies and social media tools are being woven into
CRM strategies. The book identifies the new business models now being used by the
most successful companies and provides valuable guidance on how other companies
can and should adopt these innovations. CRM expert Paul Greenberg examines the
companies that are providing the best tools, provides his recommendations, and
interviews industry leaders. The book`s companion website (MyCRMCareer.com) will
foster a user community.

ISBN - 9780070702523

Pages : 700