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	Indian Fmcg Industry by Nitin Mehrotra
	Price : Rs 375.00
	Your Price : Rs 375.00

This book tries to analyze the Indian FMCG sector in the light of the changing landscape. It tries to capture the basic industry characteristics with an overview of the current status and also depict the future s cenario. It is broadly divided into two parts, the first part covering the industry analysis and the second part presenting brief profiles of top rung FMCG companies in India.
About Author :
Nitin Mehrotra is an engineer from Regional Engineering College, Nagpur and MBA-Finance from the ICFAI Business School, Hyderabad. Presently, he is functional consultant with i-Gate Global Solutions, Banglore.His areas of interest include Financial Markets, Sector and Equity Research.
Contents :
Overview Industry Analysis Indian FMCG Industry: A Primer Attributes Of the FMCG Industry Industry Characteristics SWOT Analysis Of The Sector Sector To Benefit From An Explosion Of Demand Current Status Of FMCG Market Revival In On Its Way Women As Purchase Managers Rural Markets Indian Households `Hold` The Key ----etc

ISBN - 9788178817408

Pages : 142