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Economics and Commerce
Contemporary Indian Cases In Marketing, 2006-07 Ed
by Mukesh Pandey
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279.00
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237.15
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The book is meant as a fresh breath of air reflecting the unchaining of Indian economy post-1990s, globalization of culture, competition posed by foreign companies and brands, choking up of distribution channels, and aggressive marketing strategies ....
ISBN : 9788177226959
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