Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Economics and Commerce

SHOPPER,BUYER & CONSUMER BEHAV.THEORY&MARK.(BIZTA

	Shopper,Buyer & Consumer Behav.Theory&Mark.(Bizta by Jay D.Lindquist & M.Joseph Sirgy (Biztantra)
	Price : Rs 329.00
	Your Price : Rs 279.65

Cites offer tidbits of information about marketing practices, interesting research findings, and company anecdotes that bring additional life and colour to the material. Team Talk at the end of each chapter gives you realistic and engaging ways to discuss, review, apply, and comprehend chapter concepts. These are not ordinary discussion... Morequestions. They involve you in the marketplace and often in thoughts and observations about your own behavior as a consumer. Workshops at the end of every chapter are scenarios and projects that give you practical, manageable tasks that provide a hands-on feel for where “consumer behavior rubber meets the marketing road.” Table of contents : Part 1 The Consumer in the Marketplace Part 2 The Consumer as Decision Maker Part 3 Psychological Influences on Consumer Decision Making Part 4 Sociological Influences on Consumer Decision Making Part 5 Special Topics....
ISBN : 9788177223835