Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Economics and Commerce

SERVICES MARKETING, 2e OPERATION, MGT. (BIZTANTRA)

	Services Marketing, 2E Operation, Mgt. (Biztantra) by Kenneth E.Clow & David L.Kurtz
	Price : Rs 429.00
	Your Price : Rs 364.65

The book equips the readers with the relevant information and develops the skills necessary to understand and use of that unique skill. In this book, concepts and theories are explained in relation to how they directly apply to a service business and every concept is followed by a real-world example.... MoreThe book uses a unique triangular method of positioning a service operation. It contains eight comprehensive cases that can be used for term projects. Each chapter of this book ends with discussion and critical thinking questions to pose challenging scenarios. · Part I. The Foundation of Service Marketing · Part II. Managing the Service Outcome · Part III. Service Strategies ...
ISBN : 9788177223767

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books of Similar Interest

20%

Agricultural Growth And Non-agricultural Growth : Dynamics Of National Development
by T. K. Meti

10%

In Search of European Excellence: The 10 Key Strategies of Europe`s top companies
by Robert Heller

25%

Population Planning Policy And Programmes
by Prasad, R. K.

18%

Auditing and Cost Accounting: (For University of Mumbai)
by Minaxi A. Rachchh , Siddheshwar Gadade , Eknath A. Patil ,Gunvantrai A. Rachchh

12%

Balance Of Payments Problems Of Developing Countries With Special Reference To India
by Kumar, V P

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Services Marketing, 2E Operation, Mgt. (Biztantra)

by Kenneth E.Clow & David L.Kurtz