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INTERNATIONAL MARKETING(WITH FREE SUPPLEMENT)BIZTA

	International Marketing(With Free Supplement)Bizta by Dana-Nicoleta Lascu (Biztantra
	Price : Rs 399.00
	Your Price : Rs 339.15

This book on International marketing adopts a strategic, applications-oriented approach to country- and region-specific environments. Throughout the text, these concepts are illustrated through interviews with international and local (national) marketing. It contains vivid and memorable examples that help students retain international marketing theory and facts. Each chapter of this book... Morebegins with key terms and an outline along with learning objectives. Discussion questions are given at the end. It also contains interviews with consumers that are used to illustrate a number of consumer behavior issues in the chapters. · Part I. Introduction to International Marketing · Part II. The International Marketing Environment · Part III. International Marketing Strategy Decisions · Part IV. Managing the International Marketing Mix · Part V. International Marketing Strategy: Implementation.....
ISBN : 9788177223705