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Puma is one of the world™s top three sports brands that include Nike and Adidas. Today, Puma is not just a company that makes sports wear and shoes. Puma is a lifestyle label, with products created by world famous fashion designers and which can be found next to those of Gucci, Prada and Dolce & Gabbana.
Through unprecedented access to Puma archives and the main players, the author tells the extraordinary story of Puma™s rise in world sport and fashion. It™s a story based on a family quarrel between two brothers, which resulted in the creation of two companies “ Adidas and Puma “ by each of the brothers. Competing furiously against one another, the brothers turned their companies into world beaters, dominating the global sporting stage for decades after the War. Today Puma is a $1.75 billion company, and became the most powerful sports brand in the world when it sponsored the world™s fastest man, Usain Bolt, and his rise to megastardom during the Beijing Olympics
ISBN-9780462099828
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