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Do You Want To Keep Your Customers Forever?
by B. Joseph Pine Ii , Don Peppers , Rogers Martha Ph. D
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299.00
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269.10
10
Shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a `learning relationship`. This title explains how over time, this ongoing relationship allows your company to meet customer`s changing needs, develop learning relationships with them and retain their business forever.
ISBN-9781422140277
Pages : 85
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