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  Product Management (ED-2)
 

Product Management (Ed-2)

by Anandan
  Price : Rs 430.00
  Your Price : Rs 387.00
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  A good book for `B` & `C` category management institutes.
Key Features:

Presents conceptual orientation Explains statistical tools used in each concept Provides Indian examples throughout Covers recent developments in product management like co-branding, brand mergers, cult brands and so on.
ISBN-9780070153240
 


Pages : 288
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