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  CONSUMER BEHAVIOUR
 

Consumer Behaviour

by Evans, Jamal, Foxall
  Price : Rs 499.00
  Your Price : Rs 424.15
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  This is a particularly well conceived text that superbly demystifies consumer behaviour. The underpinning theory is easy to grasp and its application is so clearly shown The book is appropriate for the increasing number of consumer behaviour elements within professional programmes and is very student centric in its approach.ISBN 9788126513444
 


Pages : 422
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