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Beating Low Cost Competition: How Premium Brands Can Respond To Cut-Price Rivals
by Adrian Ryans
Price :
Rs
325.00
Your Price :
Rs
276.25
15
Low Cost Rivals offers a step-by-step structured approach to help think through the issues and options, and to select the most appropriate strategy and implementation plan for dealing with them. Drawing on examples from both business-to-business and business-to-consumer companies, the book helps executives develop a deeper understanding of the nature of the threat they are facing, the options they have to both respond to these competitors and to seize opportunities for growth that good enough product and services create in many markets. The book examines how a variety of companies are responding to the threat of low cost competitors, and how well these strategies appear to be working to date. It also discusses the leadership and cultural challenges that many companies face in responding to low cost competitors. Ultimately, the insights gained from the book should lead to better and more profitable business decisions.
ISBN 9788126525041
Pages : 272
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