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4LTR Series, a Cengage Learning product, is a widely acclaimed concept of learning with a simple approach�creating an innovative teaching and learning solution built around today`s learners and teachers. The idea behind bringing out this series of books is to introduce students and teachers in South Asia to an innovative concept in management studies. Since the launch, 4LTR Series has helped more than 1,000,000 college students at over 1,500 schools succeed worldwide.
MM, a 4LTR Series product, takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys and presents the content in a visually engaging page layout, keeping intact the high-quality content instructors need. It focuses on the essential concepts and tools necessary to answer important Marketing Management questions. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features.
ISBN - 9788131510162
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Pages : 300
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