My AccountView CartLog-in
0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
Home > Subjects > Others
  MARKETING MANAGEMENT
 

Marketing Management

by R.S.N. Pillai, S.Kala
  Price : Rs 399.00
  Your Price : Rs 351.12
Discount
12
In Stock
  Description: 1. Written in simple and conversational language. 2. Main points are given in Bold Letters or in Boxes. 3. Themes are easily understandable, even to a lay-man. 4. A good number of case studies are included. 5. Covers all relevant topics according to syllabus. 6. It is a good text-cum-guide to students.
Contents: PART-1: FUNDAMENTALS OF MARKETING PART-2: DEVELOPING MARKETING STRATEGY PART-3: UNDERSTANDING CONSUMER BEHAVIOURS PART-4: MANAGING PRODUCTS PART-5: COMMUNICATIONS DECISIONS PART-6: MANAGING SALES FORCES PART-7: MANAGEMENT OF PHYSICAL DISTRIBUTION PART-8: MANAGING MARKETING OF SERVICES PART-9: RECENT TRENDS IN MARKETING ISBN 8121932440
 


Pages : 561
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
12%
STATISTICS (THEORY & PRACTICE)
by Pillai,R.S.N.
12%
Modern Commerical Correspondence
by R.S.N. Pillai & Bhagwati
12%
OFFICE MANAGEMENT
by R.S.N. Pillai & Bagavathi
12%
MARKETING MANAGEMENT
by R.S.N. Pillai, S.Kala
12%
Practical Accounting volume-I
by R.S.N. Pillai, Bagavathi & S. Uma
Books of Similar Interest
22%
Jezebel
by Eleanor De Jong
Gwen & Charmcaster
by Cartoon Network
10%
Asoka and the Decline of the Mauryas: Third Edition (Oxford India Perennials)
by THAPAR, ROMILA
15%
Customizing the Informix Dynamic Server for Your Environment
by Chuck Ballard
10%
Introductory Grammar & Punctuation
by NA
Best Book Mart
Support

Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy
More Links

Our Subjects
Our Publishers

Powered By
CCAvenue
SSL Protection