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17 years of Excellence
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Marketing Management
by R.S.N. Pillai, S.Kala
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399.00
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Rs
351.12
12
Description: 1. Written in simple and conversational language. 2. Main points are given in Bold Letters or in Boxes. 3. Themes are easily understandable, even to a lay-man. 4. A good number of case studies are included. 5. Covers all relevant topics according to syllabus. 6. It is a good text-cum-guide to students.
Contents: PART-1: FUNDAMENTALS OF MARKETING PART-2: DEVELOPING MARKETING STRATEGY PART-3: UNDERSTANDING CONSUMER BEHAVIOURS PART-4: MANAGING PRODUCTS PART-5: COMMUNICATIONS DECISIONS PART-6: MANAGING SALES FORCES PART-7: MANAGEMENT OF PHYSICAL DISTRIBUTION PART-8: MANAGING MARKETING OF SERVICES PART-9: RECENT TRENDS IN MARKETING ISBN 8121932440
Pages : 561
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