Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

	Marketing Metrics, 2/E by Paul W. Farris , Neil T. Bendle , Phillip E. Pfeifer , David J. Reibstein
	Price : Rs 550.00
	Your Price : Rs 451.00

Marketing Metrics, Second Edition, is the definitive guide to today`s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge.

This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement. Last, but not least, it shows how to build comprehensive models to support planning--and optimize every marketing decision you make.isbn-9788131761151

Pages : 432

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books of Similar Interest

10%

The New Conceptual Selling, 2/e
by Stephen E. Heiman, Diane Sanchez & Tad Tuleja

Solution TO problem Fundamentals Of Financial Accounting 3rd Edition 2003
by Asdhir Vijay, Pradeep kumar Sharma M.P.

18%

Cost And Management Accounting : Strictly As Per Requirements Of The Gujarat Technological University
by Debarshi Bhattacharyya ,

22%

Smart Leadership: Insights for CEOs
by Gita Piramal, Jennifer Netarwala

Quality Mangement BBA PTU 3rd Edition
by Parampal Singh , M. Mahendru , Nidhi Khanna

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Marketing Metrics, 2/E

by Paul W. Farris , Neil T. Bendle , Phillip E. Pfeifer , David J. Reibstein