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	Consumer Behavior In Indian Context by Jain,P.C, Monica Bhatt
	Price : Rs 345.00
	Your Price : Rs 303.60

Description: ¢ For MBA, PGDBA (Markting) anf PG students of Commerce. ¢ The book has been revised and a chapter on Consumer Behaviour in India has been added which will help readers to know the conditions of Indian Households and its impact on their consumption pattern. ¢ Futher consumption pattern in rural and urban India has been analysed to help readers to know about difference in consumption pattern in Indian Villages and towns.
Contents: 1. INTRODUCTION 2. SCOPE AND APPLICATION 3. CONSUMER NEEDS AND MOTIVATION 4. CONSUMER AS A PERCEIVER AND LEARNER 5. INFLUENCE OF PERSONALITY AND ATTITUDES ON BUYING BEHAVIOUR 6. CONSUMER PSYCHOGRAPHICS 7. INFLUENCE OF GROUP DYNAMICS AND CONSUMER REFERENCE GROUPS 8. INFLUENCE OF SOCIAL AND ECONOMIC CLASSES 9. INFLUENCE OF FAMILY IN DECISION MAKING 10. DIFFUSION OF INNOVATIONS 11. CULTURAL ASPECTS OF INDIAN CONSUMER MARKETS 12. ORGANISATIONAL BUYING BEHAVIOUR 13. ROLE OF CONSUMER BEHAVIOUR IN ADVERTISEMENT 14. CONSUMER INVOLVEMENT AND DECISION MAKING 15. INFORMATION SERACH AND PROCESSING 16. ALTERNATIVE EVALUTION 17.PURCHASE AND ITS RESULTS 18. CONSUMER PROTECTION IN INDIA 19. MARKET SEGMENTATION 20. E: COMMERCE AND CONSUMER BEHAVIOUR
ISBN 8121922143

Pages : 285

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