My Account
View Cart
Log-out
0
17 years of Excellence
SUBJECTS
ADV. SEARCH
Home
>
Subjects
>
Management
Services Marketing : The Indian Context
by Srinivasan, R.
Price :
Rs
250.00
Your Price :
Rs
212.50
15
The second edition of this concise and student-friendly text continues to give a clear analysis of what Services Marketing is all about, reinforced with a number of illuminating case studies.
What makes the new edition appealing to the readers is the addition of new as well as reorganized chapters. Furthermore, new cases have been added and the existing cases have been updated to make the text up-to-date. The cases, set within the Indian context, lend a practical dimension to the subject, familiarizing the student with the developments in the Services Marketing area in India today.
What is New to This Edition
 Two new chapters on Technology Readiness and e-Service Quality
 One new case on CafA Coffee Day
 All cases have been updated
The new edition with its emphasis on current data and the contemporary Services Marketing scenario should prove to be an ideal companion for the budding managers. It should also be of great use to the practising managers attending various management development programmes (MDPs) and executive development programmes (EDPs).isbn-9788120336940
Pages : 284
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Pls. enter your postal pincode.
Pls. enter valid Indian Postal Pincode.
Books by Same Author
10%
MICROFINANCE INDIA: THE SOCIAL PERFORMANCE REPORT 2014
by GIRIJA SRINIVASAN
20%
Mathura: The Cultural Heritage
by Doris Meth Srinivasan
15%
Saga of Indian Performing Arts
by Srinivasan
10%
Principles of Insurance Law
by M N Srinivasan
10%
Practical Mycology for industrial Biotechnologists: TMH Professional Tryst with Science Series, 1/e
by Srinivasan
Books of Similar Interest
7%
Service marketing MBA MD Uni.
by Parampal Singh, Ramneek Kaur, Honey Azad
18%
Everything Is Blessing
by David Varirelly
15%
Make Your Workplace Great : The 7 keys to an Emotionally intelligent Organization
by Steaven J.Stein
15%
SET Supply Chain Managjement (2 Book)
by R.P. Mohanty, S.G. Deshmukh
15%
FUNDAMENTALS OF HEAT AND MASS TRANSFER, 6TH ED
by INCROPERA, DEWITT, BERGMANN, LAVINE
Support
Phone :
+91-9266663909
Email :
support [at] bestbookmart.com
Timing :
10:00 AM to 6:00 PM (Mon-Fri)
Quick Links
View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy
More Links
Our Subjects
Our Publishers
Powered By