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Strategic Marketing Problems: Cases and Comments, 12/e

	Strategic Marketing Problems: Cases And Comments, 12/E by Roger Kerin , Robert Peterson
	Price : Rs 750.00
	Your Price : Rs 615.00

Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they`ve learned. The twelfth edition of Strategic Marketing Problems: Cases and Comments includes new cases, updated material and a new chapter on Global Marketing.
For Sale in Indian subcontinent only ISBN 9788131755310

Pages : 744

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Strategic Marketing Problems: Cases And Comments, 12/E

by Roger Kerin , Robert Peterson