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Marketing Channels is a comprehensive, textbook designed especially designed for students of postgraduate management programmes specializing in marketing. The book delves into the core concepts and theories of the distribution aspect of marketing and explains them through numerous examples, images, figures, and cases.
The book is divided into five parts. Part I begins with an overview of sales and distribution in India and goes on to discuss the various formats and environment of channels. Part II acquaints the students with the various components related to the design of distribution channels. Part III explores the management of marketing channels, which involves understanding the logistics and integration as well as managing members and their conflicts. Performance evaluation and information systems constitute Part IV of the book. The concluding part, Part V, is devoted to modern distribution channels, which include rural distribution, distribution in the digital age, and international marketing channels.
Besides students, the book will also be useful to practitioners in the field of logistics and distribution.
Foreword
Preface
Features of the Book
List of Colour Plates
PART 1 ROLES AND FUNCTIONS OF MARKETING CHANNELS
1. Overview of Sales and Distribution Function in India
2. The Distribution Channel
3. Formats of Distribution Channels
4. Business Environment and Channel Management
PART II DESIGNING AND OPERATING MARKETING CHANNELS
5. Designing Distribution Channels
6. Systems of Distribution?Back-end Channel Participants
7. Front-end of Distribution
8. Direct Marketing Channels
9. Moving and Handling Goods
PART III MANAGING MARKETING CHANNELS
10. Channel Structure and Integration
11. Managing Channel Members and Handling Conflicts
PART IV MARKETING CHANNEL CONTROL
12. Channel Evaluation and Channel Economics
13. Channel Information Systems
PART V MODERN DISTRIBUTION CHANNELS
14. Rural Distribution
15. Distribution in the Digital Age
16. International Distribution Channels
Index
ISBN - 9780198077091
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Pages : 560
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