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E - MARKETING

	E - Marketing by Strauss, Judy , Frost, Raymond
	Price : Rs 425.00
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This popular book on e-marketing offers traditional marketing coverage with focus on the Internet and other technologies that have had a profound effect on marketing. It elaborates on the e-marketing planning and marketing mix topics from a strategic perspective.

New to this edition :

New chapter on engaging customers with social media.

Extensive discussion on buying social media ads; using individual targeting with widgets and engaging social network users with ads.

Extensive updation of the topic statistics about internet use and strategy effectiveness.

ISBN: 9788120345010

Pages : 448

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