Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

Marketing Research: A South Asian Perspective

	Marketing Research: A South Asian Perspective by Gilbert A. Churchill
	Price : Rs 450.00
	Your Price : Rs 382.50

Marketing Research: A South Asian Perspective is designed to serve as a textbook for a course on Marketing Research for postgraduate students of business management program. This edition has been developed to cover the requirements of Indian curricula. It provides a comprehensive understanding of the marketing research process with a right balance of theory and practice. With a popular use of SPSS in B-schools, step-by-step descriptions along with the liberal exhibits of SPSS screenshots are provided in the book for data analysis tools in the strategic marketing decisions. Indian cases have been added to give the book an Indian flavor which will help students to relate to the subject.

ISBN-13: 9788131510193

Pages : 714

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books of Similar Interest

15%

Remarkable Leadership : Unleashing Your Leadership Potential One Skill At A Time
by Kevin Eikenberry

10%

PUBLIC RELATIONS, ADVERTISING AND MARKETING: MEDIA HANDBOOK OF TECHNICAL TERMS
by Prabhu Jhingran

15%

Coaching: The Art Of Developing Leaders
by Santhosh Babu

15%

Derivative Products & Pricing 3rd Revised Ed
by DAs

At The Helm : Business Lessons for Navigating Rough Waters
by Peter Isler

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Marketing Research: A South Asian Perspective

by Gilbert A. Churchill