| |
Sales promotion is rapidly being recognised as one of the most dynamic elements of the marketing mix. In the process it is attracting increasingly higher percentages of marketing budgets-even upto 50% in some cases. A contemporary and relevant book on this aspect of marketing, Successful Sales Promotion is a unique compilation of 26 exciting case studies “ all Indian, such as Horlicks, Nestle, British Airways, Pepsi, Thums-up, Welcom Group, and Brooke Bond amongst a host of others. This makes it the only book of its kind that deals essentially with the Indian environment.
ISBN :9788125007821
|
| |
Pages : 139
|