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	Increasing Customer Loyalty: Harvard Business Review by Harvard Business Review
	Price : Rs 595.00
	Your Price : Rs 535.50

Book Summary of Increasing Customer Loyalty: Harvard Business Review
How do you keep your customers coming back-and get them to bring others`

If you need the best practices and ideas for making your customers loyal and profitable but don`t have time to find them this book is for you. Here are nine inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

Turn angry customers into loyal advocates
Get more people to recommend you
Boost customer satisfaction by satisfying your employees
Focus on profitable customers--whether they`re loyal or not
Invest in the right CRM technology for your business
Mine customer data for more effective marketing
Increase your customers` lifetime value

Table of Contents

Stop Trying to Delight Your Customers
Matthew Dixon, Karen Freeman & Nicholas Toman
Companies and the Customers Who Hate Them
Gail McGovern & Youngme Moon
The One Number You Need to Grow
Frederick F. Reichheld
Putting the Service-Profit Chain to Work
James L. Heskett, Thomas O. Jones, Gary W. Loveman, W.Earl Sasser, Jr. & Leonard A. Schlesinger
The Mismanagement of Customer Loyalty
Werner Reinartz & V. Kumar ISBN
978142216252

Pages : 221

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