Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Others

CORPORATE VENTURING: CREATING NEW BUSINESSES WITHIN THE FIRM (SHORTRUN)

	Corporate Venturing: Creating New Businesses Within The Firm (Shortrun) by Zenas Block , Ian C. Macmillan
	Price : Rs 1700.00
	Your Price : Rs 1530.00

Book Summary of CORPORATE VENTURING: CREATING NEW BUSINESSES WITHIN THE FIRM (SHORTRUN)
Innovation and entrepreneurship are crucial for surviving and prospering in roday`s turbulent business climate. A potentially significant way to revitalize established firms is through internal corporate venturing: high-risk activities that generate new businesses and sharpen a company`s competitive edge. But once new opportunities are found, how can they be managed to ensure success? Block and MacMillan recognize that an innovative culture cannot be transplanted, but must evolve within each company. Recognizing that traditional management principles are often at odds with innovation, they address the problems of corporations whose policies and procedures discourage entrepreneurial effort. They show managers at all levels how to develop the skills and practices essential to internal venturing success. Only by integrating these skills and practices can a company make the changes necessary to produce ongoing product and market innovations with resulting new business. When managed correctly, corporate venturing can be the key to new growth and revitalization for established companies regardless of size. By providing management with new venture management skills that also contribute to the creation of innovative environments, the authors have increased the likelihood of new venture success. ISBN
9780875843216

Pages : 384

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books of Similar Interest

22%

Gus and Ross û Read it yourself with Lad
by

18%

Cambridge Semester Book 1, Semester 2
by CHAKRAVARTHI

22%

The Wandering Falcon
by Jamil Ahmad

10%

The Cerefy Clinical Brain Atlas on CD-ROM: Based on the classic Talairach-Tournoux and Schaltenbrand-Wahren brain atlases 2 Cdr Edition
by A. Thirunavuukarasuu, Wieslaw L. Nowinski

The Voice Of The Violin
by Andrea Camilleri

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Corporate Venturing: Creating New Businesses Within The Firm (Shortrun)

by Zenas Block , Ian C. Macmillan