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Book Summary of Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate-Level Marketing
An international and multidisciplinary collection of works capturing the quintessence of the corporation and its inner and outer manifestations. Drawing on their wide experience the editors have assembled a portfolio of works from those who practice, as well as those who study and research the area. These will be of interest to anyone studying, analyzing and managing an organization`s identity, image, reputation and corporate brand.
The book draws on articles from leading journals in the field and includes important recent articles as well as classics, written by recognised masters of the genre, which still inform current debate and practice.
Key feature include:
*insightful commentary from the editors on each section
*discussion and study questions
*links to other works in the genre
This book is invaluable to both students and managers who are concerned with comprehending the dimensions of corporate meaning.
An international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner and outer manifestations, presenting readers with a new approach to the subject area.
Fully revised and updated with the original contributions contextualized by the editorsa (TM) analyses and commentary to draw them together into a coherent whole, this anthology affords readers a new way of comprehending organizations.
This new edition features
a new introductory section to branding and public relations, contextualizing the rest of the volume
new case vignettes for each section with enhanced pedagogy to enable reader reflection on the themes examined
new readings and an updated Harvard style case study
revised and updated commentary and analysis from the editors isbn
9780415284219
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Pages : 365
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