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Keeping Customers

	Keeping Customers by John J. Sviokla (Editor), Benson P. Shapiro
	Price : Rs 178800.00
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Book Summary of Keeping Customers
Clearly illustrates that being customer-oriented is a more complex matter than simply beefing up customer service. A leading group of Harvard Business Review authors illuminate key principles in building quality and service that increases value for the customer without sacrificing company profits. Together with its companion volume, Seeking Customers, (listed below) this book offers invaluable guidelines for achieving long-term profitability. ISBN

Pages : 384

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