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Comprehensive features and narratives on consumer, media and market trends.
• Graphical representation of data covering demographics and media.
• Comprehensive information on over 60 product categories.
• Exhaustive notes and in-depth support information – appendices, index and glossary.
• Ranks districts based on affluence levels and key profile indicators such as media
consumption and ownership of products.
Provides extensive information on:
• The richest and poorest districts of India.
• Usage of Consumer Durables, Food & Beverages, Personal & Household products across, zonal, population strata and SEC levels, alongwith in-depth analysis on frequency of consumption/ purchase and profile of users.
• Media reach and penetration of television (including cable & satellite), household/individual demographic indicators – classified by states, zones and key cities.
Profiles and understands factors influencing:
• Growth of consumer segments, including rural buyers.
• Changing consumption patterns across affluence levels.
• Growth of leading corporates vis-à-vis consumer base.
• The divide between India`s richest and poorest villages.
ISBN - 9789381320044
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Pages : 340
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