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Strategic Marketing Management

by Robert J. Dolan
  Price : Rs 1300.00
  Your Price : Rs 1170.00
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  Book Summary of Strategic Marketing Management
Focuses on issues in marketing management and covers such topics as ethical and legal aspects of marketing, the services industry and multinational marketing and provides strategies for traditional marketing functions, from market penetration to marketing plan development. ISBN
9780875843100
 


Pages : 637
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