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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

	Value Merchants: Demonstrating And Documenting Superior Value In Business Markets by Anderson James C. Jr. , Nirmalya Kumar , James A. Narus
	Price : Rs 1500.00
	Your Price : Rs 1350.00

Book Summary of Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to win a deal that he would have closed anyway at the higher price. ISBN
9781422103357